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This article examines a simple but profound thought on every entertainer’s mind – How to books more shows and make money.
At the most basic level, being a successful entertainer means being able to make a decent living performing with a reasonably comfortable lifestyle. While there is no formula for success in show business, there are ways to give you a better chance at being successful.
Regardless of whether you are a live musician, comedian, magician, juggler or variety entertainer, here are three simple steps to how to book more shows:
Have a Quality Show or Act
A strong product (show or act) is essential for an entertainer to build a successful career. Offering a solid act or show to the market is the most fundamental aspect of being a successful entertainer.
This might seem obvious, but some entertainers are oblivious to how good (or bad) their product actually is.
While it is still possible to book shows with a lower quality product, you will either need to offer a low price or a lot of extra value in order to book enough shows to make good money.
This article is not on how to produce a quality act. I am sure there are ample resources available to you on the technical aspects and producing of your particular art. So, it is not my place to tell you how to produce and learn your art.
One word of advice I will offer is to always benchmark yourself with entertainers in one market/ level above you, not just with entertainers in the same market/ level as you.
If you compare yourself with entertainers at the same level as yourself, it is easy to get complacent and comfortable. Benchmarking yourself with entertainers a level above you will drive you to improve and grow as an entertainer.
Market Your Show or Act Well
Once you are confident that you have a good product, you need to employ marketing tools and tactics.
Marketing tools refer to the techniques, methods and platforms you use to promote and sell your
product and brand. Marketing tactics refer to how you use your tools.
Some marketing tools include:
- Identity (Logo, Promo Photos,
- Business Cards, Slogan, Moniker etc)
- Online Marketing (Website, Blog, Video Platform, Google AdWords etc)
Social Media (Facebook, Twitter, Instagram etc)
- Agents, Show Bookers and Talent Managers
- Event Producers
- Media & PR
- Direct Marketing
- Exhibiting at Trade Shows
- Referrals and Word of Mouth Marketing
- Business Partners
Spend time, effort and money on each marketing tool and monitor which produces the best results. Focus your resources on the tools and tactics that work and continue to monitor the results.
Keep in Touch with Existing Clients and Build Relationships with New Clients
Repeat clients are the most “low-cost” clients as you spend the least to acquire every new show from them. There is also a high chance that they will refer you to friends or business partners. Word-of-mouth marketing is also a very strong form of marketing as it is low-cost but very powerful. So, keep in touch with your existing clients through fairly regular emails or send postcards when you travel. Update them on your high profile projects or if you have new shows.
If you follow the above steps diligently and work hard in each step, you will put yourself in a better position to book more shows and make money as an entertainer.
Executing the above steps is not rocket science, but it will also only get you so far. If you want to be a high income entertainer and make a six-figure income, check out Part 2 of this article on “How to Be an Highly Successful Live Musician, Comedian, Magician, Juggler or Entertainer”.