At Backstage Business Academy, we explore extra income ideas for creative people and anyone who wants to make money with a creative passion, whether it is full-time, part-time or just for fun.

Our free articles, videos and podcasts will give you the tools, ideas and inspiration to pursue your creative passion in a practical way and develop a viable stream of income regardless of your financial goals.

We believe if you can make money doing something you love, you will be happy.

The more happy people in the world, the better the world will be.



We respect your email privacy

Backstage Business Academy was founded by headline entertainer, author & creative entrepreneur,
J C Sum.

Born & raised in Singapore, J C is an international award-winning illusionist and has performed over 3500 shows in 34 countries on 4 continents. More than 120 million people have seen his magic on live shows & television with appearances on 26 programs across the world (

He is one of the most commercially successful illusionists in Asia and currently performs regularly as a headline entertainer for luxury cruise liners and corporate events in Asia, Europe and the Middle East.

As a creative entrepreneur, he runs a magic production house that produces shows and consults for events & TV.

He also developed several successful online properties in niche domains such as, and

Illusionbooks Banner

The Illusion Bookstore Banner

Magic Kabuki Drop Banner 2016 2

J C hopes to inspire through performance, design and words. He has authored more than a dozen books covering a variety of subjects including technical illusion design, theatre stage craft as well as business & marketing for creatives.

J C’s work affords him a unique perspective from both sides of the creative business; both as a creative professional for hire as well as a client to creatives of all types.

Virtually every month, he works with assorted multimedia designers, editors, choreographers, musicians, writers, lighting designers, videographers and photographers, just to name a few.

His extensive experience in entertainment marketing also offers a different fish-eye view on how a creative of any type should be marketed.

J C graduated from the National University of Singapore with a Bachelors of Arts in English Language & Sociology with a minor in Philosophy. Since 2008, J C has given numerous talks locally & overseas on his perspective and approach to creativity and creative entrepreneurship for numerous organizations as well as TedX Talks and TechFests.

He has been nominated for a “Spirit of Enterprise” business award and has been featured in leading business publications such as The Business Times and The Edge.

Through Backstage Business Academy, J C shares his experience, original thoughts and approach to building a creative business, making a consistent 6-figure income as a creative professional and developing extra income ideas.

“Get Creating, Make Money & Be Happy”.

J C Sum's GT86